Welcome back to the Lead with Heart podcast. I’m so excited to have Cindy Wagman as my guest today. Cindy serves nonprofits and nonprofit consultants and she’s the founder of the Fractional Fundraising Movement that connects small nonprofits to the fractional fundraisers that serve them. And that’s what we’re going to be talking about today.
We cover what a fractional fundraiser is, how they can contribute to organizational growth and transformation, the challenges they may face, and more.

In this episode:
- [01:27] Cindy’s background in the nonprofit space
- [04:38] What is a fractional executive or fractional fundraiser?
- [09:09] The difference between a fractional executive, consultant, and coach
- [11:31] Real-world examples of organizations that have benefited from a fractional fundraiser
- [15:04] How a fractional executive contributes to organizational growth and transformation and some of the key challenges they might face
- [23:20] The skills and qualities essential for a professional to thrive as a fractional executive
- [30:03] How to integrate a fractional fundraiser into your team and processes to realize transformational change
NOTEWORTHY QUOTES
“The idea with fractional executives is really just being able to stretch or manipulate your budget to get someone who has more experience, but you don’t need as much of their time because they’ve done this for many years.”
“With any fractional executive, you want to be able to see cycles, see growth, and really look at it as a long-term investment.”
“What I like about the fractional model is that even if it’s not all of your work, if you have one or two fractional clients, they are long-term retainer-based clients. And so it gives you a lot of financial stability to start consulting in a less risky way.”

RESOURCES
Take Cindy’s consultant personality quiz here
Learn how to become a fractional fundraiser or how to find a fractional fundraiser at fractionalfundraising.co
CONNECT WITH CINDY
Cindy Wagman is a coach, consultant, and speaker who helps nonprofit consultants shake off the “shoulds”, drop the scarcity hangover from the nonprofit sector, and find abundance in entrepreneurship. She is the founder of the Fractional Fundraising Movement.
LinkedIn: Cindy Wagman
Instagram: @cindywagman.consulting
Website: cindywagman.com
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
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