This episode is sponsored by:

I am so excited to welcome Alejandra Ramirez Wells to the Lead With Heart Podcast. Alejandra is an internal communication strategist and culture-building expert with nearly two decades of experience helping mission-driven organizations transform from the inside out.
In this episode, we dive deep into how internal communication is the key to creating sustainable nonprofit culture, retaining talent, and reducing burnout. Alejandra shares actionable insights for developing values-based communication systems that align your team, build trust, and strengthen your impact, especially in times of change or crisis.
If you’re navigating team disengagement or organizational transitions, or just want to build a more connected and resilient staff culture, this episode is for you.

In this episode:
- [02:45] The hidden cost of poor internal communication
- [04:06] Signs your nonprofit culture is misaligned
- [06:02] Why values should shape internal systems
- [08:19] Conditions for a thriving nonprofit workplace
- [10:24] Creating feedback loops that lead to action
- [13:14] Internal comms in hybrid work environments
- [16:33] Crisis communication for nonprofits
- [19:24] Helping staff connect to the organizational vision
- [23:13] How internal communication affects external communication
- [26:40] Measuring the effectiveness of internal comms
- [31:08] Where to start when building a communication plan
NOTEWORTHY QUOTES
“ Culture lives in what we signal and not just what we say.” – Alejandra Ramirez Wells
“ You can’t mandate trust. You can’t force collaboration. But you can design the systems and rhythms that make those things feel natural and safe.” – Alejandra Ramirez Wells
“ If your values say one thing, but your workflows or rewards say another, that culture will default to what’s reinforced in practice.” – Alejandra Ramirez Wells
RESOURCES
The EmC Masterclass developed by Dr. Lola Gershfeld is for everyone looking to enhance their communication and collaboration skills to raise more revenue for their mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations like ICF HRCI, and SHRM. Use the code LEADWITHHEART to enjoy a generous 10% discount.
Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors. A partner that helps you raise funds both online AND on-location. Donorbox is a comprehensive suite of tools, services, and resources that gives fundraisers, just like you, a custom solution to tackle your unique challenges. Helping you…help others. Visit donorbox.org to learn more.

CONNECT WITH ALEJANDRA
LinkedIn: Alejandra Ramirez Wells
Instagram: @readycultures
Website: https://www.readycultures.com/
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
This episode is sponsored by Donorbox
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more.
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