This episode is sponsored by:
I am so excited to have Kel Haney back on the podcast. She is a fundraising expert who knows firsthand how a simple five minute conversation can transform donor relationships and significantly boost engagement.
In this episode, we’re exploring the power of picking up the phone to grow mid-level donors. Discover practical strategies to build meaningful relationships with donors through phone calls, ensure effective follow-ups, and leave impactful voicemails.
If you’re ready to learn how to pick up the phone and watch your donor engagement level up, join us in this conversation.
In this episode:
- [04:10] Identifying and engaging with mid-level donors
- [07:48] Key moments in an effective 5 minute fundraising call
- [12:34] Leading a phone call with curiosity
- [15:14] The value of a follow-up
- [19:17] Leaving impactful voicemails
- [23:17] Text messages versus phone calls
- [26:28] Implementing a successful phone call fundraising strategy
- [30:47] Tracking the success of a 5 minute fundraising call
NOTEWORTHY QUOTES
“ Quite frequently, you’ve got people in your grassroots level who do have the capacity, the propensity, and the affinity to give at a higher level, and we just may not have asked them and started to develop that relationship yet.” – Kel Haney
”Phone calls continue to be a real part of our lives. So as long as they are, I think it’s a great way to continue to connect with our community as fundraisers.” – Kel Haney
“ If we are leading with our own authentic whys and a true curiosity towards the other person, the money will follow.” – Kel Haney
RESOURCES
E51: The Art of Fundraising as a Relationship-Building Opportunity with Kel Haney
Gift Range Chart: https://bloomerang.co/blog/how-a-gift-range-chart-can-help-small-nonprofits-raise-more-money/
The EmC Masterclass developed by Dr. Lola Gershfeld is for everyone looking to enhance their communication and collaboration skills to raise more revenue for their mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations like ICF HRCI, and SHRM. Use the code LEADWITHHEART to enjoy a generous 10% discount.
Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors. A partner that helps you raise funds both online AND on-location. Donorbox is a comprehensive suite of tools, services, and resources that gives fundraisers, just like you, a custom solution to tackle your unique challenges. Helping you…help others. Visit donorbox.org to learn more.
CONNECT WITH KEL
LinkedIn: Kel Haney
Instagram: @kelhaney
Website: https://www.kelhaney.com/
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
This episode is sponsored by Donorbox
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more.
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