This episode is sponsored by:
I’m thrilled to welcome Sean Littman to this episode of Lead with Heart. Sean is a true disruptor in the nonprofit digital space, bringing over a decade of expertise in digital marketing to help organizations grow and scale. He has transformed the way nonprofits leverage Google Grants and email marketing to build stronger communities and increase impact.
We’re diving deep into the importance of digital marketing for nonprofits, effective strategies for email marketing, how to leverage Google Grants, and how to create impactful campaigns.
In this episode:
- [02:51] Sean’s journey into the nonprofit digital space
- [06:38] Offers that nonprofits can use to get people in the door
- [10:38] Mistakes that nonprofits make when leveraging digital tools
- [13:27] Understanding your audience
- [18:49] Leveraging Google Grants
- [20:45] Retention marketing
- [26:29] Effective nonprofit email marketing strategies
- [32:23] Scaling your digital impact without overwhelming your donors
NOTEWORTHY QUOTES
“ Be the answer to the problem people are looking for on the internet, and then you win.” – Sean Littman
“ Start building a marketing plan based on your uniqueness, based on your specialties, based on how you are above everybody else.” – Sean Littman
“Marketing is all about continuing the conversation.” – Sean Littman
RESOURCES
The EmC Masterclass developed by Dr. Lola Gershfeld is for everyone looking to enhance their communication and collaboration skills to raise more revenue for their mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations like ICF HRCI, and SHRM. Use the code LEADWITHHEART to enjoy a generous 10% discount.
Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors. A partner that helps you raise funds both online AND on-location. Donorbox is a comprehensive suite of tools, services, and resources that gives fundraisers, just like you, a custom solution to tackle your unique challenges. Helping you…help others. Visit donorbox.org to learn more.
CONNECT WITH SEAN
LinkedIn: Sean Littman
YouTube: @NonprofitAcademy
Podcast: Profiting With Nonprofits
Email: sean@givesuite.com
Website: https://givesuite.com/ & https://catch22nonprofit.com/
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
This episode is sponsored by Donorbox
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more.
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