This episode is sponsored by:
I am excited and honored to welcome Jeff Schreifels to this episode of Lead with Heart. Jeff is the principal and owner of Veritus Group – a global consulting agency specializing in major gifts and mid-level fundraising strategy. He is a pioneer of relationship-centered fundraising, and under his leadership, Veritus has helped increase mid and major gift revenue and decrease donor value attrition for hundreds of nonprofits worldwide.
We’re exploring the Veritus way of mid and major gifts fundraising, creating a culture of philanthropy within nonprofit organizations, integrating donors into your mission, and so much more.
In this episode:
- [02:36] The Veritus Group’s origin and focus on mid and major gifts
- [11:10] The difference between major and mid-level gifts
- [14:45] Key characteristics of a successful major gifts officer
- [19:11] Building a culture of philanthropy within an organization
- [31:51] Integrating donors into the mission beyond asking for money
- [36:19] Indicators that an organization truly values its employees
- [39:32] Building relationships with major gifts officers and major donors as a leader
NOTEWORTHY QUOTES
“ We believe that the more you give out, the more comes back to you. It’s the law of the universe. The more we give of ourselves, the more that comes back to us.” – Jeff Schreifels
“ That’s the secret of major gift success. It’s not some crazy strategy. It’s not something you’ve never heard of. It really is about discipline.” – Jeff Schreifels
“ People who are super curious do really well in mid and major gifts because they’re always trying to learn more about the donor.” – Jeff Schreifels
RESOURCES
Resources from the Veritus Group: https://veritusgroup.com/resources/
It’s NOT JUST about the Money by Richard Perry and Jeff Schreifels
It’s Not JUST About the Donor by Jeff Schreifels and Richard Perry
Nothing But Major Gifts podcast
The EmC Masterclass developed by Dr. Lola Gershfeld is for everyone looking to enhance their communication and collaboration skills to raise more revenue for their mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations like ICF HRCI, and SHRM. Use the code LEADWITHHEART to enjoy a generous 10% discount.
Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors. A partner that helps you raise funds both online AND on-location. Donorbox is a comprehensive suite of tools, services, and resources that gives fundraisers, just like you, a custom solution to tackle your unique challenges. Helping you…help others. Visit donorbox.org to learn more.
CONNECT WITH JEFF
LinkedIn: Jeff Schreifels
Instagram: @veritusgroup
Website: https://veritusgroup.com/
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
This episode is sponsored by Donorbox
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more.
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