This episode is sponsored by:
I am thrilled to welcome Christy Pretzinger as my guest on this episode of Lead with Heart. Christy is the CEO and founder of WG Content – a company that has reshaped the healthcare content landscape through an inspiring approach centered on kindness and people-focused values.
She’s a sought-after speaker and expert on topics like emotional intelligence, trust, and the often overlooked soft skills that create truly connected and effective workplaces.
These are some of my favorite topics to discuss, so let’s dive into Christy’s insights on creating inclusive, trust-filled cultures that prioritize human connection.
In this episode:
- [02:33] Building a business on the foundation of kindness
- [05:19] Co-creating your business’s values with your team
- [08:54] Using personality typing to engage your team
- [12:39] Radical empathy and emotional intelligence in leadership
- [20:14] Leading with trust and vulnerability
- [25:12] Holding people accountable with empathy
- [29:10] Building team culture intentionally
- [30:47] Personal development for business growth
NOTEWORTHY QUOTES
“ Your values should remain constant. The expression of them might change, but the values themselves should remain constant because they should be a thread that flows throughout your organization and upon which all decisions can hang.” – Christy Pretzinger
“ The leader needs to have both intention and attention because you need to have an intention to do something, and then you have to pay attention to that intention.” – Christy Pretzinger
“ As a leader, it’s really important for me to let people know that I do not have all the answers, and if I did, everybody else would be unnecessary.” – Christy Pretzinger
RESOURCES
The EmC Masterclass developed by Dr. Lola Gershfeld is for everyone looking to enhance their communication and collaboration skills to raise more revenue for their mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations like ICF HRCI, and SHRM. Use the code LEADWITHHEART to enjoy a generous 10% discount.
Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors. A partner that helps you raise funds both online AND on-location. Donorbox is a comprehensive suite of tools, services, and resources that gives fundraisers, just like you, a custom solution to tackle your unique challenges. Helping you…help others. Visit donorbox.org to learn more.
!["Your values [...] should be a thread that flows throughout your organization and upon which all decisions can hang."
CHRISTY PRETZINGER](https://i0.wp.com/thesavvyfundraiser.wpcomstaging.com/wp-content/uploads/2025/04/3-5-819x1024.png?resize=819%2C1024&ssl=1)
CONNECT WITH CHRISTY
LinkedIn: Christy Pretzinger
Website: https://wgcontent.com/
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
This episode is sponsored by Donorbox
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more.
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