This episode is sponsored by:
Today’s guest, Lisa Greer, is someone that I have admired throughout my fundraising career.
As a successful businesswoman who experienced a financial windfall, she set out to make six and seven-figure charitable donations. Lisa was shocked by the inefficiency and dysfunction she encountered within many nonprofits which leaves billions of dollars on the table and threatens the sector’s viability.
Today we’re talking about outdated fundraising strategies and the importance of empathy and authenticity in building long-term, meaningful relationships with donors.
In this episode:
- [05:33] The impact of the nonprofit sector ignoring women and people of color
- [12:17] Building authentic donor relationships and fundraising with compassion and empathy
- [20:39] Ensuring your board is representative and effective
- [25:49] Incorporating donor inclusive experiences into your daily work
- [29:06] Creating a more honest and effective fundraising strategy with data
- [30:41] The future of the nonprofit sector
NOTEWORTHY QUOTES
“You can’t ignore huge swaths of people and then wonder why you’re not raising as much money.” – Lisa Greer
“Women control a lot of money in this world. And if we ignore them, they’re just not going to give.” – Lisa Greer
“It’s important to anybody who’s giving […] to feel seen as a human and feel seen as somebody who has emotions and who has hopes and dreams and all those kinds of things.” – Lisa Greer
RESOURCES
Philanthropy Revolution: How to Inspire Donors, Build Relationships and Make a Difference by Lisa Greer and Larissa Kostoff
The Fundraiser’s Handbook: A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good by Lisa Greer
The EmC Masterclass developed by Dr. Lola Gershfeld is for everyone looking to enhance their communication and collaboration skills to raise more revenue for their mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations like ICF HRCI, and SHRM. Use the code LEADWITHHEART to enjoy a generous 10% discount.
Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors. A partner that helps you raise funds both online AND on-location. Donorbox is a comprehensive suite of tools, services, and resources that gives fundraisers, just like you, a custom solution to tackle your unique challenges. Helping you…help others. Visit donorbox.org to learn more.
CONNECT WITH LISA
LinkedIn: Lisa Z G.
Website: lisagreer.com
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
This episode is sponsored by Donorbox
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more.
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