This episode is sponsored by:
I am honored to have Carol Cone on the podcast today. She is a visionary who saw the immense potential in linking business and social issues way back in the early eighties.
Carol spearheaded the walking movement for the Rockport shoe company, transforming it into a household name and growing the business exponentially. Beyond Rockport, her initiatives have touched and saved millions of lives. Carol has raised over 5 billion for social causes, proving that business can indeed be a powerful force for good.
She continues to inspire and demonstrate the profound impact that purpose-driven business strategies can have on society and she’s sharing some of that wisdom with us today.
In this episode:
- [07:10] How partnerships can position an organization to scale
- [13:54] How nonprofits can set themselves up to partner with corporations and how to track the outcomes from this partnership
- [24:21] Creating a campaign that resonates across different cultures
- [31:11] Using technology for good
- [37:12] The role of purpose-driven leadership in today’s business landscape
NOTEWORTHY QUOTES
“What are my goals for the not-for-profit? What are the for-profits goals? And then you look at where the shared goals are. And that’s the magic of the partnership.” – Carol Cone
“What are the assets that your nonprofit can bring to the table for the corporation or the brand?” – Carol Cone
“When you start talking measurement to your corporate partner, your brand, they’re going to say here’s a savvy not-for-profit. They understand that I need to measure.“ – Carol Cone
RESOURCES
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results by Jocelyne S. Daw, Carol Cone, Kristian Darigan Merenda, and Anne Erhard
Take the leap into successful fundraising with the Savvy Fundraiser Fundamentals Course. The ultimate guide designed for nonprofits that have been around for a while, but haven’t delved into the world of fundraising yet. This course covers everything from crafting compelling campaigns to collaborating effectively with your team, ensuring you have all the tools you need to elevate your fundraising efforts.
Are you ready to become an emotional connection master?
The EmC Masterclass developed by Dr. Lola Gershfeld is for everyone looking to enhance their communication and collaboration skills to raise more revenue for their mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations like ICF HRCI, and SHRM. Use the code LEADWITHHEART to enjoy a generous 10% discount.
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CONNECT WITH CAROL
LinkedIn: Carol Cone
Instagram: @cc_onpurpose
Website: carolconeonpurpose.com
Podcast: Purpose 360
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
This episode is sponsored by Donorbox
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more.
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