Today on the Lead with Heart podcast, I’m joined by the incredible Tania Bhattacharyya, founder of Lumos Marketing and thought leadership consultant for social impact entrepreneurs.
In this episode, Tania shares valuable insights on using personal branding and storytelling to develop thought leadership on LinkedIn. She introduces the “Campfire Circle” concept for inclusive leadership discussions.
Together we will learn how to craft engaging content through regular reflection and discover how consistency and values-aligned sharing will build trust over time to further our nonprofit’s mission through personal branding and community.

In this episode:
- [01:56] How Tania got started in personal brand messaging and community building on LinkedIn
- [05:27] Overcoming Impostor Syndrome
- [10:56] The Campfire Circle Concept explained
- [13:44] Developing your personal brand
- [16:29] How to use storytelling on LinkedIn to enhance your brand
- [24:20] Building authentic connections on LinkedIn
- [30:11] How to craft compelling content on LinkedIn
NOTEWORTHY QUOTES
“I think building a community is a really strong antidote to impostor thoughts.” -Tania Bhattacharyya
“Thought leadership is a consistent practice of using our passion, our lived experience, and our credibility as fuel to spark trust and community, as we imagine and shape the future together for the better.” -Tania Bhattacharyya
“That’s how we build a new world, we have to use our imagination.” -Tania Bhattacharyya
“I think our stories are our most powerful tool […] because they serve as a connection point and a bridge between our mission and our audience.” -Tania Bhattacharyya
RESOURCES
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CONNECT WITH TANIA
Tania Bhattacharyya is the founder of Lumos Marketing and a thought leadership consultant helping social impact entrepreneurs amplify their message. With over 12 years of experience in the nonprofit sector, including witnessing the impact of patients sharing recovery stories at an addiction treatment program, Tania understands the challenges of navigating visibility and personal branding. She now shares strategies for dismantling impostor syndrome through reflection and community building and introduces the concept of an inclusive “Campfire Circle” for leadership discussions.
Instagram: @taniabhat
LinkedIn: Tania Bhattacharyya
Website: lumosmarketing.co
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
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