I have Chris Baiocchi on the podcast with me today and I have known him probably my whole career in fundraising. Early on in my career when I didn’t really know what I was doing, he offered to meet with me for coffee and it’s been a joy to learn from him.
Chris has worked in the nonprofit space for more than 22 years as a communicator, fundraiser, and leader. He is the founder and CEO of Resolute Philanthropy, a consulting firm that provides nonprofit leaders with the tools and resources they need to thrive because a kinder, safer, healthier world needs engaged and effective nonprofits.
In this episode:
- [06:28] The potential for fundraising in our world
- [10:05] Building an internal structure and culture of philanthropy to maximize fundraising success
- [16:20] Key performance indicators that fundraisers can use to show that they’re meeting short-term goals that lead to the ultimate revenue goal
- [22:42] Using stewardship to increase donor retention
- [30:11] Building trust-based philanthropy with your donors
- [36:15] Ensuring that fundraising is integrated into your organization rather than being in an isolated position
“Fundraising in and of itself is worthless. It doesn’t do anything. Fundraising has to be done in service of something bigger. That’s what makes fundraising work. That’s when you see really remarkable fundraising efforts happen.”
“Philanthropy and fundraising are the biggest engines we have to make change in the world. And it’s like the easiest on-ramp we can give people to come alongside a cause they believe in Because I do believe that people want to do the right thing. But I also believe that most people don’t know how to do the right thing. So nonprofits have this opportunity and this obligation to give people a chance to come alongside them. ”
“If you want this mission, if you absolutely believe in this mission, then you should have no problem inviting people to join you in it. ”
“Donor retention – all that it is, is just another way of saying stewardship, right? And stewardship, I think, tends to be the arm of fundraising that is most often neglected. If an organization’s really in trouble in fundraising, odds are they’ve got a stewardship problem.”
“It’s the personal touch. I think that’s one of the keys to donor retention. If I’m donating to an organization, I want to know that that organization knows who I am. That they know who I am and they know that I gave.”
CONNECT WITH CHRIS
Chris has worked in the nonprofit space for more than 22 years as a communicator, fundraiser, and leader. He’s led annual giving campaigns, planned special events, written grants, and helped fundraisers and nonprofit professionals find joy, innovation, and passion in their work. He is a Certified Fund Raising Executive (CFRE) and earned a Master’s in Organizational Leadership (MAOL) from Brandman University. In 2022, Chris was named Fundraiser of the Year by the Association of Fundraising Professionals – Orange County Chapter.
LinkedIn: Chris Baiocchi, CFRE, MAOL
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
LinkedIn: Haley Cooper, CFRE